Exploring the intersections of music and community-building

Integrated Marketing • Strategic Communication • Creative Curation

Master’s of Professional Communication

University of San Francisco | 2024

My final capstone portfolio.

  • Who am I?
  • What do I stand for?
  • What do I am to learn?
  • What passion guides me?
  • How does it all come together?

Featured Pieces

  • Self-Definition Essay
  • Media Advocacy Strategy Plan | City of Dreams, SF
  • Analysis of Consumer Uses and Gratifications for Streaming Music in a Post-COVID World
  • Literature Review on Anti-Capitalist Punk Through the Lens of Cross-Cultural Communication Theory
  • UX Study on User Satisfaction for Amazon’s AMP App
  • 6-Page Development Plan for Ticketmaster’s Mobile App

“MAPC served as microcosm of the world in which I can now fully explore the expansive nature of who I am and what I want to create.”

Excerpt from Capstone Portfolio

Introduction